德懋恭

项目概述

为中华老字号"德懋恭"打造新中式糕点品牌视觉体系。以西安传统糕点文化为底蕴， 将百年匠心工艺与现代国潮插画风格融合，让老字号焕发新生。

设计采用统一的系列化版式：顶部品牌区、中部手绘产品插画配书法大字、 底部原料展示与品牌标语。四款糕点（水晶饼、桃酥饼、纸酥饼、绿豆饼） 通过不同主色调区分，既保持系列感又各具辨识度。 手绘水彩风格搭配复古纸张质感，传递"百年老字号，一口好味道"的品牌温度。

A neo-Chinese visual system for China Time-honored Brand "De Mao Gong." Rooted in Xi'an's traditional pastry culture, blending century-old craftsmanship with modern Guochao illustration. Four signature pastries are differentiated through distinct color palettes while maintaining series cohesion. Hand-painted watercolor style with vintage paper texture conveys brand warmth.