为独立服装设计品牌 LEPUS 打造全套品牌视觉体系。以韩系潮流为基调， 融合趣味涂鸦与高饱和度薄荷绿，构建从海报、标签到 IP 形象的完整品牌识别。
品牌 IP "云朵兔"以粗线条手绘风格呈现，手持衣物展示服装设计理念。 弧形排版与动态文字环绕人物，打破传统服装海报的静态感， 传递"适合我们的衣服"这一轻松、自在的品牌态度。
A complete brand visual system for independent clothing design brand LEPUS. Rooted in K-style fashion, blending playful doodles with high-saturation mint green, building a full brand identity spanning posters, labels, and IP extensions. The "Cloud Rabbit" mascot embodies the brand's relaxed, free-spirited attitude.
品牌核心 IP 形象"云朵兔"，以粗线条手绘涂鸦风格呈现。
白色绒毛主体搭配黑色描边，手持衣物展示服装，
粉色腮红增添亲和力，环绕式排列强化品牌记忆点。
The core IP "Cloud Rabbit" in bold hand-drawn doodle style. White fluffy body with black outlines, holding clothes to showcase fashion. Pink blush adds approachability, circular arrangement strengthens brand memory.
产品标签采用红橙渐变背景，黑色文字简洁有力。
涵盖品牌名 COTTONVIBE、尺码信息（S/M/L/XL）、
材质成分（100% Premium Cotton）及生产日期。
洗涤护理标签配备 7 个标准护理图标与条形码，
底部点缀品牌 IP 云朵兔，兼顾功能性与品牌识别。
Product labels feature a red-orange gradient background with bold black text. Covering brand name, size info, material composition, and production date. Care labels include 7 standard care icons and barcode, with the Cloud Rabbit mascot at the bottom.